We believe in subtle beauty, the kind that doesn’t deteriorate with age or wear. We believe that newer isn’t always better and that there is something inherently good in hard work. We believe that friends who feel like family are the best kind of friends and that nothing matters more than family. We believe that today is a gift and that every day miracles are scattered about if only we have eyes to see them. We believe in seeking the balance between hustle and rest and striving to be passionate about both: a leisurely first cup of coffee to start the day mindfully and then at day’s end not clocking out from a job till you’re proud.
We believe that failure needn’t be a negative thing; rather, we learn from our mistakes and fail smarter next time. We believe in doing work that we love and, in choosing that, nudging others toward doing what they love. We believe in courage, in cartwheeling past our comfort zones and trying something a little bit scary every day. We believe that it’s time for the pendulum of trend to swing back to the basics. We believe in subtle beauty, the kind that doesn’t deteriorate with age or wear. And of all heroic pursuits large or small, we believe there may be none greater than a life well loved.